A strong ad campaign from Aurore Association, a French Association that aims to professionally reintegrate people suffering from exclusion and/or insecurity.

By using a powerful icon of the French culture - Fashion, of course - Aurore showcases one of the major problems in France. Shock works well with these kind of campaigns because it starts a conversation, especially in social media. On this day and age we ought to use powerful images and powerful words to get attention in this information-overload-world...

Powerfull.