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Powerful Images & Powerful Words

Tuesday, May 05, 2015 Papillon 0 Comments Category : ,

A strong ad campaign from Aurore Association, a French Association that aims to professionally reintegrate people suffering from exclusion and/or insecurity.

By using a powerful icon of the French culture - Fashion, of course - Aurore showcases one of the major problems in France. Shock works well with these kind of campaigns because it starts a conversation, especially in social media. On this day and age we ought to use powerful images and powerful words to get attention in this information-overload-world...