Don't measure a woman's worth by her clothes
Saturday, March 21, 2015 Papillon 0 Comments Category : ad campaign , Terre des Femmes , women
The best advertising is the one that is simple and to the point. For me, this is what makes it effective and brilliant.
Terre Des Femmes, a Swiss human rights organization focusing on gender equality and feminism, launched this amazing ad campaign that reminds us just how much judgement a woman suffers on a daily basis solely based on her clothes. Even though we are all, men and women, subject to judgement every time we leave our houses - society works by putting everyone in boxes and we are faced with each other and the need to categorize where the other belongs - women are simply and wrongly judged many times only by the way they dressed. And this judgement is coming from men and women alike. I do not see this ad campaign targeted to men, but to society in general.
Terre Des Femmes, a Swiss human rights organization focusing on gender equality and feminism, launched this amazing ad campaign that reminds us just how much judgement a woman suffers on a daily basis solely based on her clothes. Even though we are all, men and women, subject to judgement every time we leave our houses - society works by putting everyone in boxes and we are faced with each other and the need to categorize where the other belongs - women are simply and wrongly judged many times only by the way they dressed. And this judgement is coming from men and women alike. I do not see this ad campaign targeted to men, but to society in general.
So here's some food for thought... Next time you see a woman cross your way in the street or subway, try not to give in to the temptation to qualify her according to her outfit, there's always much more that we don't see.
The ad was design by Theresa Wlokka and students at the Miami Ad School in Hamburg, Germany.
