Powerful Images & Powerful Words
Tuesday, May 05, 2015 Papillon 0 Comments Category : ad campaign , Aurore Association
A strong ad campaign from Aurore Association, a French Association that aims to professionally reintegrate people suffering from exclusion and/or insecurity.
By using a powerful icon of the French culture - Fashion, of course - Aurore showcases one of the major problems in France. Shock works well with these kind of campaigns because it starts a conversation, especially in social media. On this day and age we ought to use powerful images and powerful words to get attention in this information-overload-world...
Powerfull.
Powerfull.
